Last Week's Special Article
Simple Traffic Tactics - Lesson #5
Welcome to Lesson #5 in your short Simple Traffic Tactics
ecourse.
In the last lesson we talked about the importance of using search
engine optimization. In this lesson we are going to talk about how to
generate more traffic to your website using articles.
The internet is a fantastic source of information. It is a given
that people log on to the net primarily because they are looking for
something they want to know more about, read more about, or research
more about.
Given this fact, it becomes very important that your website is
filled with useful content for people to read.
It doesn't matter if you are keeping an information portal type of a
website or an ecommerce site - you need content. You need articles.
Keep in mind that these are the very things that could drive traffic
to your site.
So how will your articles deliver a steady flow of visitors to your
website? There are two ways.
First, if you write about something that is related to your site and
you sprinkle in related keywords, the search engines will give your
site a higher level of relevance for your keyword search terms and
spider it more frequently.
Once you have your articles all written and ready, just upload them
to your website. Then wait, sit back, and relax while the search
engine robots crawl through them after a few days.
The robots will then add those keywords to the algorithm and the
search engine they belong to will use them to compute the popularity
of certain keywords on your site.
If your site proves to be the one that contains the most relevant
information about the keyword term searched by the user, then your
site will appear on the search engine results pages.
And of course, the higher your position in the search engine is, the
better the chances that your targeted visitors will click on your
link to check out what you have to offer.
The idea is simple - the more information rich content you have on
your site, and the more keywords you sprinkle in them, the higher the
chances your site gets noticed by people.
If your website or your blog gives them the things they want, then
they will come back to your site regularly to see if there is any new
information they are seeking. This is called repeat visitors and they
play a huge role in the success of your site.
The more they visit your site, the more loyal they become and the
higher the chance they will purchase what you offer because you have
gained their trust.
An alternative, and very effective, method of using articles to
generate traffic to your site is through the use of article
directories.
Article directories are websites whose primary purpose is to compile
information rich articles submitted by their members. These websites
will publish your articles in their network which then allow them to
be available to all other internet users.
The chances of your articles being read are much higher if you
submit them to article directories. This is because popular article
directories enjoy high page ranking and therefore gan have many
thousands of visitors per day.
Listing your articles in these directories, provided you have chosen
the right keywords, will definitely help in getting your site listed
on top of the search engine pages.
In essence, using articles as fresh content for your site or listing
them in article directories is a great way to help gain additional
visitors from the search engines and it is definitely something you
should be doing as part of your overall marketing campaign.
Make sure you look for your next lesson where we will be diving in
to the wonderful world of viral marketing.
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